Friday, 5 July 2013

Digitalised by the way we work, shop and play.

Digitalised by the way we work, shop and play.
Digital socialisation has become a centre of everyday existing where people communicate with the world around them. It has become a source of convenience in terms of how people work, shop and play. Dependence on social media to get the insight of things that we think we like or have interest on.
Social network accounts pages constantly bombarded us with pages of advertisement that we don’t even need, but we do like them. The kind of exposure that we exposed to have so much impact on us as species and in some instance it doesn’t even parallel with our values and beliefs. The kinds of friends we make in these platforms are filtered by the pages that we like and narrowed down to friends who share the same kind of interests. We are now channelled by marketers whom to befriend. Smartphone apps now send you an alert when they detect people nearby with whom you share same interests (Paul Kendall).
It is very hard to tell one personality by having a face to face interaction, but they is a need to check their online social network accounts page after meeting that individuals. The notion of finding the truth in hype real world has turn to be reality. One gets convinced after browsing on one page and sees a number of friends that one have and the number of retweets that one gets. Face to face interaction has become a thing of the past and been a fossil. Constant search and updates makes digital communities to be anxious when they constantly check their updates. Psychologically it creates “a terrific anxiety about being out of the loop” says psychotherapist Michael Hausauer. “The fear of missing out” best known as –FOMO.
Companies’ employees now find a need to first evaluate social network accounts page to reference and endure that is the right candidate for the job. Students are constantly turned down by employers for jobs, internships and even interviews (pacific.edu). This is the result of the kind of the information that is posted on social network accounts. What one display online is taken to consideration as it is an extension of individual character in a public platform. . "We have never lived in any time where we could tell the world everything about ourselves" (Andrew Keen).
The question will be while shop, work and play aren’t we losing away some qualities that makes us who we truly are and our values at some point of been rewired?
Reference
1.      Paul Kendall. Tuesday, Mar 12, 2013, 9:13 IST | Agency: Daily Telegraph
2.      Andrew Keen. http://en.wikipedia.org/wiki/Andrew_Keen

4 comments:

  1. I think they have been rewired, but most people do display who they really are and that will affect their job interviews and future endeavors. People should think about what they post online so they wont ruin their future

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  2. Lol,“The fear of missing out” best known as –FOMO", and its actually true.

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  3. I like the "FOMO" part absolutely hilarious. What I don't get though is what do you suggest we do about this rewiring? Maybe focusing on a key element of the way we have been digitized by these new technologies might help. It would also help if you would decide on whether you are for or against the matter.Interesting subject matter though Siya.

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  4. On social networks, it's quite obvious that people tend to become someone their not, and in the search for such ideals they never realize that employers look at how you carry yourself on social networks and often brings across the wrong presentation of the individual. I agree that they have been rewired.

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