I have
recently come across a study based on social network usage. It explores the
different target audiences that engage with social media. The purpose of the
study was to breaks down different target audiences according to age groups and
gender. Pingdom has explored different sites that are trending online and most
used by online communities. Pingdom is one of the leading tech. companies that
monitor websites that are most visited by online communities.
The sites
included in this survey are: Facebook, Twitter, LinkedIn, Pinterest,
Tumblr, Reddit, Hacker News, Slashdot, Github, WordPress.com, Blogger,
Flickr, MySpace, LiveJournal.
The study proves that different
age groups communicate differently on social media sites. What caught my
attention is the 18-24 years age group. The study proves that teenagers and
young adults are the age group most prevalent social media sites. This study
actually adds to my group discussion that I did for my situation analysis in
support of my research paper. The sample of the group discussion was mostly
teenagers and young adults age 18-24 years old. Teenagers communicate
differently on social media sites and the content they browse differs from the
other age groups. Most
teenagers use the cell-phone as a constant companion! It is like the cell-phone
has become an extension to their body. Teens use their cell phone while in the
bathroom.
What is your weirdest place you ever used your cell phone?Source:
http://www.businessinsider.com/demographic-data-and-social-media-2013

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