Amstel Lager - The Chef
Advertising has found a new platform to market their product to the
masses through social network media. Social network accounts pages constantly bombarded with pages
of advertisement that we don’t even need, but we do like them. The kind of
exposure that we exposed to have so much impact on us as species and in some
instance it doesn’t even parallel with our values and beliefs. This has caught
my interest, and I just related the ad with my research paper about influences
of social media in our everyday lives.
I have
recently seen an advert for alcohol beverages on Facebook for Amstel Lager, it
is nice authentic advert. The advert is about Simphiwe Nzima who wants to become a professional
chef, he started as a dishwasher and walked his way up. The story line is just
amazing and realistic events that every second person can relate with the story
line. An ambitious young
man whose love of food and dreams of opening his own eatery lead him to the
back entrance of a hot new restaurant called Seven Colours. The question that I will ask over is that, what
happens if the ad reaches wrong audience.
My concern
is the exposure of alcohol advertising and marketing in our online platforms as
it reaches cross audience young and old. One will say alcohol beverages
advertisement billboards are every side of the road, I don’t dispute that. Online
committees are vast different number of individual from young to old. The question
will be how young teens under the age of eighteen responds to these kinds of ad’s
that are refreshing and appetising visually. Teenagers themselves now use
company logos to set up their own unofficial sites about drinking, praising the
products and uploading pictures which present themselves as ‘being able to
consumer large quantities of alcohol’, according to the report (dailymail.co.uk).
Dr Bruce
Riston, Chair of Scottish Health Action on Alcohol Problems, said: “The extent
to which alcohol producers are now using digital media to promote alcohol is a
matter of serious concern.” The interest does it end when liking and appreciating the pages or does
it go beyond that?
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I don't seem to understand the link to your topic (social media)and the youtube clip you have added.
ReplyDeleteI don't quite understand the part about teenagers, them using company logo's? Maybe u can include an example to better explain your point.
I think he is trying to say, teens now use maybe the amstel lager logo as their profile pics, which then say these ads are making our children think alcohol is good to have, and they prove to the world they can consume large amounts of alcohol,
ReplyDelete... and his concern is what do teens think of this ad about the chef, would they view it as "everything works out in the end, with time and perseverance" or would they think if you drink this beverage or alcohol you would be cool and make it in life, without working but just drinking.. Am not sure thou
Well said mpumi, thanks for the clarity.
ReplyDeleteI get the correlation between the video and social media(advertising) there is a great deal of concern as to how the cross audience teenagers interpret such an advert. I do believe that they only interpret the brand(alcohol) and not necessarily the the story lined behind it, it is quite interesting to take notice of this and how it pertains to social network media.
ReplyDeleteThis is very true Siya, Alcohol brands are all over social media sites. having a picture of an alcoholic beverage is seen as cool amongst teenagers these days, it was even cool during my day. Alcohol brands are using social media to push their agenda, hard even.
ReplyDelete